With this in mind, it seems we’ve solved the puzzle of what always-on marketing is. You can convert a user that completes a form for an ebook or white paper while you sleep peacefully. It’s just the way the modern digital world works. You don’t need a team working 24-7 to ensure this. The channels where you distribute it, like social media and email marketing, remain ready for anyone to click on no matter when you posted it or sent it. Your website where it lives doesn’t take a snooze. What Is Always-On Marketing, Exactly?Ĭontent marketing is, by nature, considered to be always on because it’s always accessible. We’ll define it, document its challenges, and provide tips to ensure it’s part of your content strategy. As a result, you may still be in search of demystification, and that’s our aim with this post. Defining what always-on means isn’t easy or necessarily straightforward. Since it’s a relatively novel concept and represents a unique strategy, there’s confusion and misconceptions. Always-on marketing is a rather new term to the field.
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